For the last few days, I've been spending a good amount of time concepting for a poster for Miami Horror, an indie-electronic pop band. I enjoy their music quite a bit so I am really excited. They have an energetic sound that is reminiscent of dance pop from the 80's, but lyrically they explore some pretty abstract and futuristic ideas. So, my concept is going to duplicate this visually: stylistically I want to reference the 1980's and have somewhat of a retro feel, but I want the content itself to have a more modern/post-modern look. To achieve this, I explored some really interesting & unconventional techniques in working with type, light, and texture. After choosing Neutraface (it has a really nice retro feel to it, but can still be interpreted to be futuristic by use of texture and style), I moved forward with experimentation — in other words, "the fun stuff." I love trying new things when the timeline allows it. Check out some of my process below.