I love Coffee! I love branding! And when the two are aesthetically combined into a creative masterpiece I just can't help but want a refill. I love that so many smaller, less corporate houses/roasters are popping up in so many places (even outside of coffee meccas like Seattle and San Francisco) and it's great to see such beautiful brands married to the glory that is the roasted coffee bean. I posted this blog entry because I recently came across so many coffee brands/rebrands on the interwebs that I created an entire bookmark folder for them. These are too good not to be shared, I thought. And although it may be difficult to explain exactly why a brand is "good," I've found that anybody can recognize a good brand when they see it. Then you dig a little deeper and discover an entire identity system with several pieces attached to the brand, and find that good design truly has the ability to "broaden perception, magnify experience, and enhance vision." Good design will even at times amuse (Paul Rand). That's exactly how I feel. These examples specifically keep my eyes interested and my body caffeinated, but beyond that, they tell a story of the roaster, the house, the bean, and how we are to interact with all of it. Click the images for more, well, images.
